I havent posted on this In a while i know but after realising this blog could just become one of those 'unfinished' or discontinued projects. So after watching the video for fake plastic trees my willingness to continue this blog was reignited, so here we are.
I chose to talk about this video because of how strange it is and how it appears to be shot in a single isle of an artists impression of a supermarket in the future. The song is based on artificial trees Thom Yorke saw in canary wharf and this song makes me think of the very plastic world we live in. Nothing is real/alive its all artificial and manufactured.
I particulary like the slow dreary, almost, movements of the camera which perfectly reflect the the mood of the song. The shopping trolley Yorkes sat in is also reflecting the song with its slow pace mimicing how people move in the supermarket. The set design is also a key part of the video where we see isles of various coloured products but they seem to look all the same. Once again referencing the plastic world.
I favourite shot of mine with Thom looking especially cheery. |
I love the shot through the bars of the shopping trolley, like the trolley is a prison. |